In an ever-changing world all things must evolve, not only in the physical sense but also in the intellectual and perspective sense, as well. We have seen the evolution of manufacturing from human-based to automation-based. Remember the bike messengers of the 80’s and 90’s? Think about how fax machines, and now emails, have created a niche business for bike messengers. They’re still there, but not in the numbers they once were.
The Design Business is no exception to this rule. With Houzz and Pinterest, suddenly everyone is a designer. Maybe not a good one, but that’s perception. Now clients can go to websites and find the furniture that we’re selling. On the surface, it seems to be a good deal, but upon further inspection, it’s not a good deal at all. This reality is where our knowledge and perspective pay off. I’ve come across multiple situations where we are comparing apples to pears; where what they are buying is not what we we are selling. Vigilance and research is key. It may come from the same vendor, but it’s usually the introductory model with no extras, i.e. finish, wood species, etc.
Recently at fashion week in Paris, designer Tom Ford wanted to break the mold for a traditional runway show for his Spring/Summer 2016 fashion collection. He presented the following video instead. I love the video, and as a frequent Tom Ford customer found it most enjoyable to watch.
Will this be the wave of the future of fashion? Who knows…but ideas spark change, and that is the inevitable.